Seth costs $99 a month. That includes 50 phone conversations. Every phone conversation after that is $1.99.

A phone conversation is a call where Seth and your customer both spoke. These calls are free and never counted: hang-ups and calls where nobody spoke, wrong numbers, callers who only asked for a human and got handed off, test calls you start from your dashboard, and calls from your own numbers (see "Numbers never billed" below).

In call history, every call that did not count shows a grey "Not billed" tag with the reason. A call without the tag counted as one phone conversation.

You pay $99 when you activate Seth, and the same day every month after that. Calls above the 50 included are added to that next monthly bill. Your Settings page shows the phone conversations used in the current period, the extra ones, and what they cost.

On Shopify, the charge appears on your Shopify bill. On Stripe, you get an invoice by email and you can open your invoices and payment method with "Manage billing" in Settings.

Put Seth on your store's phone line within 2 weeks of activating and you get today's $99 back as credit: $49.50 off each of your next two bills. Seth counts it as done when 5 different customers have had a phone conversation with him in those 2 weeks. You do not need to do anything. The credit shows on your next two bills.

Not happy in the first 30 days? Ask us in the chat and we refund the $99 and cancel your plan. Phone conversations above the 50 included stay billed.

Seth resolves at least 65% of your customers' support calls without a human. If a month comes in under that, you don't pay for that month. The month is already billed by the time the rate is final, so we give it back as credit: after a call where we go through the calls Seth missed with you and fix them, the full amount of that month's bill comes off your next bill.

To claim, message us in the chat within 7 days after the billing month ends. The conditions (90 days on Pay per call, 300 phone conversations in the 90 days before, Shopify connected with the order status and cancellation skills on, all support calls routed to Seth, "try to resolve first" on, replies within one business day) and the exact definition of a resolved call are on the guarantee page.

In Settings, under Subscription, you can set the number of phone conversations after which Seth pauses. Leave it empty and Seth keeps answering. When the limit is reached, Seth stops answering your number within the hour, so a few extra calls can still come in. Seth comes back on your next billing date, or as soon as you raise or remove the limit. A limit under 50 does not lower your bill, the first 50 are in the $99.

Separately, we email you when you pass 100, 250 and 500 phone conversations in a period, so nothing surprises you.

In Settings, under Workspace, add up to 5 phone numbers whose calls are never counted. Use it for your own phone and your team's, so testing Seth is free. Seth still answers those calls as normal.

Cancel any time from "Manage billing" (Stripe) or from the app's plan page in your Shopify admin. Seth keeps working until the end of the period you paid for.

Signed up before 12 September 2026? You are on the Grow or Pro plan and nothing changes for you. Your plan is shown in Settings. See Pricing.